Every business needs to promote itself in order to establish a customer base and turn a profit. They need to reach out to their market in the most efficient and productive way possible. There are many avenues to do this, including traditional print methodologies. Businesses are increasingly taking advantage of electronic means of reaching their audience, including e-mail, the Web, faxes, CD-ROMs, and other technologies. Electronic marketing puts information directly in front of current and potential customers.

People who have a combination of information technology skills and creativity are desperately needed to create publications, produce Web site content, and create exciting and dynamic graphics and multimedia to help businesses market their products and services. At Morrisville State College, you will learn how to effectively create electronic marketing materials. You will gain skills in electronic photography, digital image manipulation, Web publishing, graphics creation, animation, video production, and multimedia development.

Career Opportunities

A student who completes the Information Technology Electronic Marketing & Publishing bachelor degree program will be prepared to take advantage of such future professional opportunities as: